Graphic Standards Guide

This guide to graphic standards is a tool provided to the various users of the visual identity of Créations Anick Giroux. Adhering to these standards contributes to the value of Créations Anick Giroux by ensuring a uniform, strong, and consistent image.

When conveyed correctly, an organization’s visual identity is one of its most effective tools for building recognition. It gives a strong personality to its communications, builds its image, and reinforces its reputation.

Thus, consistency and coherence in applying the rules of our visual identity program are essential to maintaining the image of Créations Anick Giroux and its influence.

This document presents the basic rules and covers the vast majority of typical applications of the visual identity of Créations Anick Giroux. If an exceptional situation arises and you believe it is necessary to deviate from these standards, you must first obtain the authorization of Créations Anick Giroux.

Logo

The importance of uniformity

Appropriate use of the Créations Anick Giroux logo adds invaluable value to the overall image that we seek to convey. Let us not forget that our logo is used by both our internal staff and external collaborators. It’s affixed to an infinite variety of communication tools. To disseminate a strong, coherent, and uniform image, the usage rules outlined in this guide must be respected at all times. Additionally, the logo should always be reproduced from electronic graphic materials.

Elements of our brand image

Our brand consists of two sections.

Le nom Créations Anick Giroux reflète le côté créateur et innovateur de notre marque. Ce nom communique un message de fierté qui est le mien et j’espère qu’il ne se limitera pas aux frontières du Québec, mais se répandra bien au-delà des frontières de notre province. La présence d’Anick Giroux dans le nom souligne ma participation active dans cette agence marketing, et ce, depuis le tout début en 2018.

The name Créations Anick Giroux reflects the creative and innovative side of our brand. This name communicates a message of pride that is mine, and I hope it’ll not be limited to the borders of Quebec, but will spread well beyond the borders of our province. The presence of Anick Giroux in the name emphasizes my active participation in this marketing agency, from the very beginning in 2018.

The logo consists of a fundamental element: the diamond.

• A mineral is generally colorless and made of pure crystallized carbon, of great hardness and high refractive index in definition. It represents the added value of outstanding customer service of the company, and the quality and perseverance of the services offered are always at the heart of it.

The chosen colors reinforce the transparency dimension by the diamond element, and the teal color represents small paddling ducks, and like them, close collaboration is essential for the survival and achievement of the quality service proposed by the entire group and represents the cultural, creative, and human dimensions of Créations Anick Giroux.

In its entirety, all the elements of the brand consolidate a dimension of modernity that is Créations Anick Giroux.

This section includes:

• Model to use
• Size
• Official colors
• Main logo ( LOGO ) and secondary ( LOGO + NAME )
• Guidelines for application
• Special cases
• Use variations
• Clear space
• When to use with other logos or in partnerships
• Examples of incorrect usage and prohibited usage
• Available computer files and their versions

Here’s an example of a graphic standards charter:

Font

Créations Anick Giroux is the official name of the marketing agency

In the text, we use the official designation Créations Anick Giroux.

However, one can use the word Agency to avoid redundancy in a sentence or a sequence of sentences where the designation Créations Anick Giroux reappears. The repetition can also be done using the pronoun she.

Capitalization

In the logo, all the first letters of each word of the official name are capitalized: it’s a graphic choice. Always.

English and foreign languages: We don’t translate!

The designation « Créations Anick Giroux » should never be translated.

In English, the « é » in Créations keeps its accent.

This section includes:

• The typography to be used
• Size
• Colors
• Guidelines for application

Exclusive Property

The graphic, typographic, and nominal elements described in this guide are the exclusive property of Créations Anick Giroux. Any use or reproduction of this material, in whole or in part, without prior written permission, is prohibited by law. Moreover, this document may be modified without notice. The logo user is responsible for ensuring that they comply with the rules in force at all times.

Use of Third-Party Content

In our creative endeavors, we rigorously respect copyright laws and ensure the ethical use of third-party content. If our guide incorporates elements not exclusively owned by us, we ensure to obtain the necessary permissions or comply with the terms set by the original creators. We also encourage our clients and partners to practice due diligence regarding copyright, ensuring the proper use of protected content in their projects.

For any questions

To request details regarding the visual identity of Créations Anick Giroux or to obtain prior authorization for logo usage, please contact us by email at creationsanickgiroux@outlook.ca.

Consistency and uniformity are the keys to a powerful visual identity. Every communication tool, if produced adequately, contributes to strengthening our identity.

For any information or request for graphic production or a graphic standards guide, please contact us!

Updated: February 08, 2024