WELCOME TO MY MARKETING PORTFOLIO

At Créations Anick Giroux, marketing goes far beyond a social media post, a logo or a website. It’s about creating a cohesive presence where strategy, brand identity, content and tools work together to support your business goals.

This portfolio showcases different facets of our expertise: marketing strategy, branding, content creation, social media, copywriting, advertising, web and communications.

Discover our approach, our work and a selection of concepts illustrating what we can imagine and create for your business.

📌 ABOUT THE PROJECTS FEATURED

Protecting our clients’ confidentiality is a priority. For this reason, some projects completed by Créations Anick Giroux cannot be presented publicly. This portfolio combines work created for our own brands as well as concept projects developed specifically to showcase our approach, creativity and range of expertise.

1. SOCIAL MEDIA & DIGITAL PRESENCE

We create, structure and evolve businesses’ digital presence to ensure it remains professional, cohesive and aligned with their brand identity.

From creating or completely revamping your platforms to planning and producing content, every element is designed to build a presence that reflects your business and supports your marketing goals.

Our expertise:

• Creation and redesign of professional profiles
• Content strategy and planning
• Visual creation and social media copywriting
• Content management and scheduling
• Community engagement and management
• Advertising campaigns
• Optimization of profiles and business information
• Performance monitoring and strategic adjustments

2. COPYWRITING & CONTENT

The right words give your business a voice.

We create content tailored to your brand, your audience and your objectives — whether for your website, social media, articles, marketing communications or campaigns.

Our expertise:

• Website copywriting and SEO optimization
• Blog articles
• Social media content
• Advertising copy
• Newsletters and email campaigns
• Taglines, headlines and brand messaging
• FR–EN / EN–FR content adaptation and translation

🔗 Discover examples of our writing in real-world applications

To explore our work beyond a simple excerpt, take a look at some of our projects and brands. You’ll find different styles of website copy, blog articles, branded content and, in some cases, online stores.

📌 Websites & Copywriting

• Créations Anick Giroux
• Financial Freedom Power
• Le Potager Rêver
• Ordre vs Désordre

📌 Blogs & Articles

• Financial Freedom Power Blog
• Le Potager Rêver Blog
• Ordre vs Désordre Blog

📌 Very different worlds, one consistent approach: adapting the tone, message and content to each brand and its audience.

3. GRAPHIC DESIGN & BRAND IDENTITY

Your brand identity is often the first impression your business makes. Let’s make it the right one.

From creating a visual identity to deploying it across your various communication tools, we design cohesive, distinctive visual worlds tailored to your business.

Our expertise:

• Logo creation and redesign
• Visual identity and branding
• Brand guidelines
• Visual signatures
• Business cards and stationery
• Brochures and corporate documents
• Promotional materials
• Advertising and digital visuals
• Adaptations for various applications and formats

📌 Our design expertise:

• Visual identity and branding
• Logos and visual signatures
• Social media visuals
• Advertising creative
• Business cards, brochures and corporate materials
• Promotional materials
• Brand guidelines

See a real-world example

Discover the Créations Anick Giroux brand guidelines, a comprehensive example of how a visual identity can be structured and defined to ensure consistency across different applications.

🔗 View our Brand Guidelines

4. WEB & DIGITAL EXPERIENCE

A website shouldn’t simply look good. It should represent your business, guide your visitors and support your objectives.

We design and evolve thoughtful web experiences where strategy, content, design and user experience work together to create a genuinely useful tool for your business.

OUR EXPERTISE

• Website design and redesign
• Information architecture and content organization
• User experience and navigation journeys
• Content integration and optimization
• Online stores
• SEO and web presence optimization
• Maintenance and evolution of existing websites
• Ongoing web support

5. ADVERTISING, MARKETING CAMPAIGNS & BRAND VISIBILITY

DIGITAL ADVERTISING

An effective campaign isn’t built around a single ad, but around all the elements working together to achieve a specific objective.

We develop cohesive marketing campaigns, from strategic planning and the creation of messaging and visuals to deployment, performance monitoring and optimization.

Our Expertise:

• Campaign strategy and concept development
• Meta, LinkedIn and Google Ads campaigns
• Advertising copy and visual creation
• Launch campaigns
• Sponsored content
• Email campaigns
• Cross-platform coordination
• Performance analysis and optimization

CAMPAIGNS THAT DELIVER MEASURABLE RESULTS

A few examples of digital campaigns and the results achieved with targeted media budgets.

Overview of results reported by the advertising platforms.

PUBLIC RELATIONS & BRAND VISIBILITY

Building a brand’s visibility doesn’t always require paid media.

We also develop public relations and visibility strategies designed to position a business, brand, product or individual with the right audiences and opportunities.

📌 PUBLIC RELATIONS CAMPAIGN — PERSONAL BRAND

Objective
Increase awareness and develop new visibility opportunities.

Strategy

• Development of multiple media angles
• Media research and qualification
• Identification of targeted podcasts and publications
• Preparation of personalized pitches
• Creation and organization of media materials
• Outreach and follow-ups
• Research into speaking opportunities and awards

6. STRATEGY & GUIDANCE

A CLEAR VISION BEFORE TAKING ACTION.

An effective marketing presence isn’t built on content creation alone. It begins with understanding the business, its objectives, its positioning and the people it wants to reach.

Créations Anick Giroux supports businesses through the strategic thinking, planning and execution of their marketing to build a cohesive and sustainable presence.

📌 Our support can include:

• Analysis of your current marketing presence
• Brand positioning and direction
• Content and communication strategy
• Social media planning
• Campaign development
• Web and digital presence recommendations
• Marketing calendar and priorities
• Creative direction
• Coordination of the various collaborators required for the project

You know your business. We transform that knowledge into strategy, identity and concrete action.

7. 360° PROJECTS & CONCEPTS

CONCEPTS CREATED TO SHOW JUST HOW FAR AN IDEA CAN GO.

360° PROJECTS & CONCEPTS

A marketing project doesn’t always fit neatly into one box.

CONCEPT PROJECT — CREATED FOR DEMONSTRATION PURPOSES

A new business, launch, campaign or repositioning may require several areas of expertise united around a single vision: strategy, branding, content, web, advertising, public relations and communication tools.

This section presents creative concepts developed by Créations Anick Giroux to illustrate how we can build a complete brand universe around an idea.

CONCEPT 01 — BRAND LAUNCH

ATELIER NOMA

Home Organization & Styling

A place for everything. A home that feels like you.

Atelier Noma is a conceptual business specializing in residential organization and home styling. The imagined mandate: transform an expertise and business idea into a cohesive, distinctive brand ready to launch.

EXPERTISE INVOLVED
Strategy · Branding · Graphic Design · Professional Copywriting · Web · Social Media · Digital Advertising

AND YOUR BUSINESS — WHAT COULD BE THE NEXT STORY WE BUILD?

Every project begins with a conversation. Tell us about your business, your goals and what you want to accomplish.

CONCEPT 02 — PREMIUM PRODUCT LAUNCH

LA MAISON GABRIEL — FLORIMONT

Fine Fragrance · Luxury Product · Brand Experience

AN IMAGINED STORY. AN ENTIRE UNIVERSE BUILT AROUND IT.

La Maison Gabriel is a concept first imagined in 2010, then completely reimagined in 2026 around the launch of Florimont, a fictional niche fragrance.

The imagined brief: transform a product idea into a complete, cohesive luxury brand ready to launch.

From strategy and brand storytelling to visual identity and product development, every element was created as part of the same universe: fragrance, bottle, packaging, collector’s edition, advertising campaign, social media, website and retail experience.

This concept explores an essential question when launching a product: how do you create enough value, desire and consistency around an object to transform it into a true brand experience?

OBJECTIVE
Develop the 360° launch of a premium product and build a distinctive universe around it, designed to live consistently across every brand touchpoint.

CAG APPROACH
Positioning → Brand Storytelling → Identity → Product & Packaging → Campaign → Digital Presence → Social Media → Brand Experience

EXPERTISE INVOLVED
Strategy · Branding · Creative Direction · Professional Copywriting · Graphic Design · Product & Packaging Design · Web · Social Media · Advertising · Brand Experience

FROM CONCEPT TO PRODUCT. FROM PRODUCT TO EXPERIENCE.

CONCEPT 03 — ESTABLISHED BUSINESS REPOSITIONING

EXCAVATION BEAULIEU & FILS

Residential · Commercial · Industrial Excavation

MODERNIZE WITHOUT ERASING.

After more than 30 years in business, an established family company changes ownership and begins a new chapter.

The imagined mandate: guide the business through this transition without losing the recognition, trust and expertise built over generations.

From communications with clients, suppliers and partners to brand repositioning and the rollout of its new identity online and in the field, this concept explores an increasingly common business reality: how do you evolve a company you acquire without erasing what already gives it value?

OBJECTIVE
Modernize the company and support its leadership transition while protecting its brand equity and existing relationships.

CAG APPROACH
Assessment → Repositioning → Communication → Identity → Rollout → Digital Presence

EXPERTISE INVOLVED
Strategy · Repositioning · Branding · Professional Copywriting · Public Relations · Graphic Design · Web · Social Media

SAME NAME. SAME EXPERTISE. NEW CHAPTER.

Client Testimonials

Here’s what our clients say about us:

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Ready to Elevate Your Marketing?

If you’re looking for a creative and effective approach to strengthen your digital presence, let’s talk!

📩 Contact us today to discuss your marketing needs.